About My Shrewsbury
"My Shrewsbury is on a mission to be the best local publication anywhere in the country. Nothing less will do"
- My Shrewsbury editor Katy Rink
The My Shrewsbury Mission
My Shrewsbury magazine was established in 2017 by national freelance journalist Katy Rink, a passionate advocate of local life who wanted to use her talents to capture the spirit of this special town.
Our sparkling editorial features would sit just as well in any national publication. It's why our readers love us and pay attention to every word. We put writing first!
As a grassroots, independently-owned local publisher, we pride ourselves on serving our readers with in-depth stories that matter to them. Our bi-monthly print magazine is the highest quality A4 publication that Shrewsbury has ever seen. We have an approximate print reach of 25,000+ and distribute to homes, businesses and supermarkets within 10 miles of Shrewsbury. We work very closely with our advertisers, using our knowledge and expertise to help champion businesses in Shropshire.
We are never short on content – there is always so much going on in Shrewsbury, so many vibrant and fascinating creative projects, inspiring individuals making a difference and enterprising business start-ups giving it a go.
We are passionate about local Arts & Culture, Food and Entertainment, full of personality and absolutely in touch with the life of our community. We go to extraordinary lengths to create our beautiful editorial content, working with the best photographers in Shropshire. Our stunning magazine front covers always carry bespoke artwork commissioned from Shrewsbury's top artists and illustrators. We love to support and promote local talent - it’s the best part of the job.
Pictured above: A collage showing some of our fabulous front covers all specially commissioned from Shrewsbury artists: Katherine Morris, Linda Edwards/Sunny Side Art ,Luke Crump, Cosmo Mulford Illustration, Lyn Evans Designs, Charlie Adlard & Dan Berry, Matt Sewell, Jamila Walker, James Wade/Shrewsbury Streetscape Project and Saffron Russell.
My Shrewsbury is so much more than a magazine. It’s our aim to promote participation in community life and boost well-being, keeping people in touch with where they live. We initiated the Carols on the Doorstep project during Christmas lockdown 2020, involving 35 radio stations across the UK with Shrewsbury as the epicentre!
And we’ve plenty more projects up our sleeve too…
We've lost count of the number of times readers have got in touch to tell us how much they love us. It's fair to say, we've captured the heart of the town.
Meet Our Editor
Katy Rink has been every kind of journalist, starting out as a news reporter on a daily newspaper in Cambridge, working as health editor, columnist and feature writer on the East Anglian Daily Times and freelancing for national newspapers and news agencies. Her work has appeared in the Guardian, The Telegraph, The Daily Mail and Mail Online among others.
She has interviewed many famous personalities, including John Peel, Libby Purves OBE and Will Young, Terry Waite, John McCarthy and PD James. Her favourite story ever was accompanying a group of octogenarian war veterans to St Moritz to watch them launch themselves down the infamous Cresta Run!
She has loved getting to know Shrewsbury since moving here with her two children in 2012 and is tremendously proud of having set up My Shrewsbury magazine whilst continuing to freelance for national newspapers.
Katy also came up with the idea for Carols on the Doorstep during the pandemic and collaborated with BBC Radio Shropshire and Shropshire Festivals to turn it into a national event, covered by BBC Breakfast, The One Show and Channel 5.
Her vision is for My Shrewsbury to be the best hyperlocal media offering anywhere in the country!
Want to Support Us?
We are passionate about creating quality content all about Shrewsbury. We work with the best writers and photographers in the county to deliver first class journalism, keeping you in touch with local life. A small contribution from you goes a long way!
My Shrewsbury Magazine celebrates everything that is so wonderful about Shrewsbury and Shropshire, from its residents and community groups to its shops, restaurants, businesses, schools and beautiful landscapes. It really is the best place to keep up with everything that is going on in our creative, forward thinking and dynamic town!
Director of Marketing & Communications, Shrewsbury High School
I have loved My Shrewsbury ever since its inception. Every copy of this magazine fills me with new ideas and plenty of inspiration to discover so many interesting things and hidden treasures of our hometown I have missed or didn’t know. It is such a fantastic project and I wish the editor and all her helpers good luck with the launch of a digital version. I would also like to pass on my thanks to the editor for all her hard work especially during the very difficult Pandemic with this pernicious virus.
We've been part of My Shrewsbury’s journey since its inception; the magazine just gets better and better. The cover is always eye-catching and the content engaging. It’s incredibly popular with our customers – the magazine just flies out…! Katy and her team are very generous with their coverage of the market and we’re delighted to continue to support this wonderful publication.
Facilities Manager, Shrewsbury Market Hall
This new website reflects all that is unique and special about our wonderful town in all its variety. My Shrewsbury magazine has already earnt its place in the hearts of those who live here and we are sure that the new website will complement and help attract a new audience to come and visit and enjoy all we have to offer here.
Group Marketing Head, Morris & Company
My Shrewsbury is a really important publication in this area, enabling local businesses to connect to new markets. It provides us with a fantastic local platform to reach untapped customers, and reaffirms the relevance of print advertising. Whenever our events or clients appear in My Shrewsbury we know their brand will receive powerful exposure and engage with a broad demographic in the local area. From the engaging content, to the quality style, everything is on point in My Shrewsbury. It is a magazine which people in the area connect with - its potential reach and engagement shouldn't be underestimated!
Director of Shropshire Think Tank & Shropshire Festivals
Unlike so many freebies, My Shrewsbury is a really professional magazine with well written articles. You can see the work that goes into it. I like to save my copy until I can relax and really focus on reading it.
PCNet/Chamber of Commerce
My Shrewsbury’s coverage is superb; I see it everywhere and everyone is reading it.
The Soden Collection
I travel into Shrewsbury by train and stop for a coffee on the way into work. Everyone in the café is reading My Shrewsbury and nothing else.
I’ve advertised in the lovely My Shrewsbury magazine; great diversity, modern and chic and a beautifully put together publication.
FACE by Ruth