Beat the Street in Shrewsbury
08 Jun 2022

Shrewsbury will be transformed into a giant, free, fun game that everyone can come and play! All you have to do is register online at Beat the Street and download a map. You can walk, cycle, run or roll from Beat Box to Beat Box, collecting points as you go. Turn every journey into a game! 

A popular interactive game that helps whole communities get active is set to launch in Shrewsbury this June 29th. 

Beat the Street was created by GP Dr William Bird to encourage people to explore their local areas and to walk, cycle and roll in a fun competition. 

The game has been played by more than 1.5m people in more than 120 locations in the UK and beyond and is designed to get communities moving by helping people to make small changes, such as walking or cycling to school every day. 

Beat the Street not only has a significant impact on increasing low levels of physical activity among adults and children, but also helps reduce congestion, improves air quality, and helps families spend time in green spaces together.  

The game is open to anyone of any age who would like to take part and takes place in Shrewsbury from Wednesday, 29th June to Wednesday, 10th August. These dates coincide with the Commonwealth Games period, and are part of the celebration of the Games coming to the West Midlands. 

Tim Hollingsworth, CEO of Sport England, said: “The lasting positive impact of Birmingham 2022 Commonwealth Games will come down to the creation of long-term, accessible and inclusive opportunities for people to connect with their communities, play sport and get active – now and in the future.  That’s why programmes like Beat the Street are vital for the legacy of the Games: it’s a chance to engage communities with fun and free physical activity, building healthy habits that can continue - even when the Games have ended.” 

To get involved in Beat the Street, primary school children will receive a card via their school adults can pick up a free card from one of the distribution points listed on the Beat the Street Shrewsbury website which will go live shortly.

 Players then find their nearest “Beat Box” which are special sensors that will record your journeys once the game is underway. Sixty of these will appear on lampposts around the town. These sensors are contactless so that you don’t need to touch them – simply hover your card over the Beat Box and it will beep and flash to record your points.   

Your first visit to a Beat Box registers the journey; then walk, cycle or roll to the next Beat Box within an hour to score 10 points.  

Beat the Street Shrewsbury has been commissioned by Shropshire Council with support from the National Lottery via Sport England and Shrewsbury Big Town Plan. It is being delivered by Intelligent Health. 

Simon Jones, Shropshire Council Cabinet member for adult social care and public health, said: “We are incredibly excited to be bringing Beat the Street to Shrewsbury. It’s free to take part in Beat the Street and it’s open to everyone regardless of age, ability or background. 

“It’s an inclusive and compelling game that encourages you to exercise in a fun way with friends and family, plus it’s a great way of getting to know your local area without bringing more traffic to the town centre.” 

Chris Child, Chief Executive of local Active Partnership, Energize commented “the Beat the Street Shrewsbury game has been a great opportunity to bring Sport England’s new Uniting the Movement strategy to life here in Shropshire.  We hope it will showcase how physical activity can be a normal part of everyday life for everyone, regardless of who you are.  And already in planning for the game to come to Shrewsbury we’ve experienced lots of different Council departments and other community organisations working together and showcasing what is possible if active and healthy lifestyle becomes part of everyone’s business.” 

More information will be available at and on social media at @BTSShrewsbury #togetherwemove

Beat the Street Logo