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Cold Water Swimming takes off at Love2Stay
26 Apr 2021
by Katy Rink

Come on in, the water's lovely and COLD!

The Cold Water Swimming craze is attracting up to 70 people a day to the natural outdoor pool at Love2Stay.

It's a sport that has seen a tremendous surge in popularity during the pandemic, as with pools closed swimmers have taken to swimming in the great outdoors. Swimmers say it's a huge boost to energy levels and the best possible way to get a natural high!

The multi award-winning resort Love2Stay owned by Salop Leisure, has Europe’s largest commercial Biotop natural outdoor swimming pool (15 x 6 metres/ 1.4 metres deep) - it's chemical free, and the best bit is, it's got poolside hot tubs to warm up afterwards! Plus there's a cafe for hot drinks too.

It's possible to book cold water sessions individually at £5 per hour which gives you access to the pool and hot tubs - check the website for updates as the season progresses but currently you can book these here

Word is spreading and swimmers are arriving from as far afield as Cheshire and Worcestershire to get their cold water swimming fix! And there are cold water swimming workshops in the pipeline too - the workshops in April and May sold out quickly, so keep an eye out on the Love2Stay website or Facebook @love2stay

Love2Stay is currently running a Cold Water Swimming Challenge Adventure over three months - upon sign up, each swimmer will receive 10% off their Love2Stay Coffee Shop bill and 10% off physiotherapy appointments. To register for the challenge and for more details, visit 5th July 2021 on Love2Stay’s ticketing system.

Swimmers are challenged to swim 10,000 metres for a gold medal, 5,000 metres for silver or 2,500 metres for bronze in the bio pool. To provide evidence of their swims and track progress, swimmers will be sent a link to a form where they can input their distance and attach a screenshot of their Strava/Garmin/sports watch record, if used.

Love2Stay’s general manager Chris Skitt is a big fan of cold water swimming, which he began after reading about the benefits extolled by Dutchman Wim Hof, known as the Iceman. Chris says: “Cold water swimming was initially meant to be a trial to see how I felt during and after,” he said. “I feel more enthusiastic, my mindset is a lot better and I’m a lot more alert.


“Wim Hof gives you methods of controlling your breathing to zone out of shocks to the system from cold water. Now, when I get in the pool, the coldness initially takes my breath away but, once I get into my breathing routine, it’s easy. It’s nice to overcome a challenge, but there are correlations that you can take into your work and I think cold water swimming could ultimately increase productivity in a business.


“We have a facility here at Love2Stay that is so magical and charming that I want more outdoor swimmers to come and try the cold water immersion. Hopefully, they will feel the same benefits that I have.”


Love2Stay has two luxury glamping lodge villages and a 122-pitch touring caravan and motorhome park - but also a good programme of activities available to local people, with an emphasis on wellbeing. The resort also has an adventure centre and offers a wide range of activities, including yoga, Pilates, physiotherapy and mindfulness classes, as well as the Love2Live fitness and wellbeing gym. For families, there's kayaking, archery and children's cookery too - or you could just bring the pooch for a mooch around the dog agility course! 

The natural pool at Love2Stay