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New Shropshire 'Titty Trail' for Breast Cancer Awareness
31 Aug 2023

A new walking trail in the South Shropshire hills aims to raise awareness of breast cancer - Shropshire Titty Trail is organised by Lingen Davies Cancer Fund and takes place on Saturday, October 14th, 2023. 

Gather some friends and join the new 'Shropshire Titty Trail' striding 10-miles in the beautiful South Shropshire hills this October during Breast Cancer Awareness month. 

It's the latest event from Lingen Davies Cancer Fund, working with Blue Sky Adventures. Walkers will start at Carding Mill Valley, Church Stretton, heading up onto the mighty Burway, taking in Pole Bank (the highest point on the Long Mynd, for those in the know) and making the most of some very fine views. 

The trek is sponsored by Shropshire marketing agency Reech and aims to raise awareness about the signs and symptoms of breast cancer, the UK's most common type of cancer, with around 55,000 women and 400 men diagnosed in the UK every year. 

Lingen Davies Cancer Fund fundraises to enhance and support cancer services for patients from throughout Shropshire, Telford & Wrekin, and Mid Wales. The charity also delivers a cancer awareness and prevention service, LifeLive, promoting the signs and symptoms of cancer, and the importance of early diagnosis in the wider community. 

Lizzy Ellis, Fundraising Events Lead for Lingen Davies, said everyone at Lingen Davies is very excited to be bringing this new event and awareness initiative to local people.

“Breast Cancer is the UK’s most common cancer and effects everyone, men and women. We want to highlight the importance of being breast aware and thought what better way to do that than by getting the community together for a fun, enjoyable, relaxing hike in the beautiful South Shropshire hills.

“We want to encourage people not to be afraid to discuss sign and symptoms or attend their screenings. We hope lots of people who have been impacted by cancer, either themselves or a loved one, will feel empowered to join us, and bring along friends and family to make the event a really special day. 

“We’re very grateful to the team at Reech who loved the ideas as much as we did and have joined us as headline sponsors for the event,” she added. 

Faye Hudson, Head of Client Marketing at Reech said: “We are really excited to be sponsoring this fantastic new Lingen Davies fundraising event. It's something brand new for the charity and is going to raise vital funds to support more of the amazing work that Lingen Davies do. We've loved working on developing some high-impact and bold branding and can't wait to see it out there in the world. Our team are looking forward to representing Reech at the Titty Trail in October!”

The Shropshire Titty Trail is open to anyone over 10, participants must pre-register to take part in the trail through the charity’s website www.lingendavies.co.uk/events the entry fee includes a t-shirt and a finishers medal.