Ramen Plus!
03 Sep 2021
by Katy Rink

An exciting new East-Asian inspired food venture has sprung up in Shrewsbury – collaborating with famous local chefs including Adam Purnell aka Shropshire Lad and appearing at festivals & events.

 RBOI started as little more than a late-night conversation over a kitchen table. Fast forward a year and what started as a small food service is now serving hundreds of customers in some of Shrewsbury's coolest independent venues.  

Like many of us, when the first lockdown hit, RBOI chef Liam Price was unable to operate his other business. He said: "I run a company but wasn't able to go into the office and travel abroad as I do for work. There’s always been a large part of my life involved in food, I used to be a head chef and spend my evenings cooking. I saw this as an opportunity to get back in the game and make the food I really love with no restraints." 

Together with partner Beth, they made and delivered ramen, ferments and pickled goods to their friends to ‘lift them out the lockdown blues’, in early 2020. "The feedback that came back was unanimous 'best thing I've eaten in a long time'," Beth said, "So we started taking on more orders, and more and more. Now, the brand has developed further than we could have imagined.  

"Since lockdown lifted, we were able to produce much more refined food and create different eating experiences (not just deliveries!) So many opportunities have opened up for us".  

They've been hired for bespoke private dining events, worked with House of Grain, outdoor events like Bishops Castle Party in the Park and most recently, at Wyle Blue World's Blue Bar with Adam Purnell aka Shropshire Lad, with more independent events in the pipeline.

The 'Fire Feast of Asia' at Wyle Blue World earlier in the summer combined East-Asian influence with Purnell's signature fire cooking. The 7-course tasting meal featured dishes such as slow cooked beef Thai korroke with aromatic pesto, pickled daikon and fermented ginger, Agedashi aubergine with shitake compote and miso consommé, and one of Liam's well-known and loved ramens.  

RBOI is predominately East-Asian inspired but there is some South-East Asian too influence in there, as Liam explains: "From Japan to Vietnam, Cambodia to China, there are so many wonderful traditional dishes and flavours that I think intertwine brilliantly with each other.  

Our ethos is to use local produce, reduce food and plastic waste whilst creating and serving fresh and creative dishes. Ramen is where it started but now we're able to create so much more. It's amazing how far we've come over this year - and we've got a lot more lined up." 

RBOI will also be appearing this autumn/winter at Ludlow Food Festival, 10th – 12th September and The White Horse, Shrewsbury on November 21st (Tickets not yet released). 

If you'd like to find out more or hire RBOI for your event, party or host a pop-up in your restaurant contact Liam at