Shrewsbury Entrepreneur Launches Discount Bikes Website
31 Oct 2023
Advertising Feature

Discounted Bikes Shropshire is a new venture from Shrewsbury entrepreneur Kevin Williams who is offering children's bikes for up to half price this Christmas.

A new bike for Christmas is often top of children's wish lists - but with the cost of living crisis, high price tags are putting the squeeze on parents. 

Shrewsbury entrepreneur Kevin Williams has come up with a cost-saving solution that could prove a gift for families worrying about budgets this year.

His new online bike shop 'Discounted Bikes Shropshire' is offering bikes for sale with huge reductions - of up to half price on kids' bikes - in the run-up to Christmas. 

Kevin said, “I want to support families to afford the gift their child deserves. Our business model allows us to pass the savings onto the customer, it’s a win-win for everyone. We have lots of bikes available for up to half price. The bikes are brand new but sourced from a bike firm in Derbyshire that is no longer trading, so when our stock is gone, that’s it.

children's bikes in a row

“We’ve really enjoyed bringing this new business to Shropshire. It’s the best feeling seeing the kids’ eyes light up when they see their new bike and get to take it home. As a local parent I really wanted to start this venture to help families in our community.”

Kevin says he is building on his experience with Zoom Food - the business he launched in 2016 which grew to support lots of local businesses during the pandemic. He has already sold over 150 bikes and has a stock of 275 stored securely, locally in Shrewsbury. 

Discounted Bikes Shropshire will offer free 24-hour delivery for customers within 15 miles of Shrewsbury and offers a one to three day national delivery service. You can also try the bikes out (in Copthorne) before you purchase - there's a button on the website to book an appointment. 

"We're not a dropshipping site - we hold the stock and support customers to get the right bike, offering 'try before you buy'," Kevin explains. "It's convenient and hassle free. 

"We have something for everyone, from the smallest balance bikes right up to large adult bikes, including folding bikes, road bikes, mountain bikes. We want to make sure you’re completely happy with the purchase. To give you even more assurance, we are offering a 30 day return period on unused bikes and a 12 month warranty period.

"We offer our own warranty on everything we sell. We have investigated every brand we stock, and have complete confidence in the quality of the product. In the unlikely event of the product malfunctioning during the first 12 months, we will collect the product, complete an inspection, and offer a full refund if the inspections deems the problem to be of fault of the customer."

As well as bikes, Discounted Bikes Shropshire also sells parts, accessories, and helmets: "We hope to help lots of parents and carers to purchase a new bike in the run-up to Christmas – just don’t delay in securing one of these brilliant bikes while stocks last," Kevin adds. 

And once Christmas is out of the way, he says Discounted Bikes Shropshire will continue to source stock to sell on at great prices: "There are so many bike companies ceasing trading now. I can see DBS becoming a trusted source of discounted bikes and accessories for the medium term and a trusted route to market for suppliers who have excess stock to sell quickly."

Examples of Discounted Bikes Shropshire bikes currently in stock: 
  • Sonic Glide, Wheel Size 10" (balance bike) - £32.50 (reduced from £65)

  • Forme Cubley, Wheel Size 14" & 16" - £170/£180 (reduced from £320/£330)
  • Cuda Trace, Wheel Size 20" - £200 (reduced from £345)
  • Bickerton Argent Folding, Wheel Size 20" - £525 (reduced from £950)
  • Cuda Kinetic, Wheel Size 24" - £210 (reduced from £375)
  • Forme Kinder, Wheel Size 26" - £260 (reduced from £430)
  • Barracuda Rock, Wheel Size 27.5" - £210 (reduced from £380)
  • Forme Hartington, Wheel Size 27.5" - £250 (reduced from £500)
And many more! 
Find them at