Shrewsbury's Cheeky Balls - Can You Find Them All?
18 Oct 2022

Can you find all 12 'tennis ball' characters across Shrewsbury? - a new trail builds builds excitement for the World Tennis Tour in Shrewsbury this October, with some great prizes on offer. 

A fun family tennis ball trail has landed in Shrewsbury town centre, in the countdown to The Budgen Motors W100 tennis tournament at The Shrewsbury Club, which starts on October 30 (until November 6). 

The International Tennis Federation tournament is the biggest indoor women’s tennis event in the UK this year and is expected to include players ranked in the world’s top 100, including British stars Heather Watson, Harriet Dart and Katie Boulter.

The fun tennis ball trail aims to build excitement and encourage people to book tickets for the tennis - and is a lovely way to explore our beautiful town. Find 12 caricature 4ft high tennis balls at key locations throughout Shrewsbury town centre for a chance to win some great prizes!

Take the whole family on foot and get some exercise whilst you're at it. The trail will remain in place until the first day of the World Tennis Tour event on October 30. 

As you find each ball, note down the keyword on the back and then submit your entry by October 28, 2022 to win lots of great prizes including:

  • Three month family membership to The Shrewsbury Club
  • 4 tickets to VIP lunch and finals day at the World Tennis Tour W100 at The Shrewsbury Club
  • Two tickets to Cinch Championships at the Queens Club for one day in June 2023 (its key pre-Wimbledon men's event)

Once you have completed the trail you can submit your answers HERE

Tennis Ball Trail Shrewsbury launch

Business leaders welcomed this month’s return of the World Tennis Tour, at the launch of the tennis ball trail at the Prince Rupert Hotel earlier this month. 

Matthew Potts, business growth and investment services manager for Shropshire Council, believes the W100 tournament - and the Shrewsbury Tennis Ball Trail - will attract visitors to Shrewsbury.  
He said: “The tennis ball trail will add some real dynamics to tourism as it will really drive people into the town, as well as giving them them an opportunity to find out more about the tournament. It’s fantastic for the town to host a tennis tournament that’s going to be one of the biggest in the UK this year. It really puts Shropshire, and Shrewsbury in particular, on the map.”

Seb Slater, executive director of Shrewsbury Business Improvement District, added: "Having top tennis players playing in Shrewsbury is really exciting. The town can be really proud to be hosting international events, so congratulations to Dave Courteen and the team at The Shrewsbury Club for bringing events like this to Shrewsbury.” 

On the Shrewsbury Tennis Ball Trail, he added: "All the tennis balls around the town look brilliant and well done to everyone that’s been involved in making them. It’s great for the town to have something like this for people to come and do."  

Darwin Composites, a local company, has made the 12 tennis balls for the trail, which have been painted by Shrewsbury College students.

Dave Courteen, The Shrewsbury Club’s managing director, said: “The tennis ball trail is just one way of involving as many people as possible with the tournament, with some great prizes to be won. We hope lots of people enter the competition.

"We have 12 local sponsors for the tennis ball trail and 30 sponsors for the actual tournament itself, so it just demonstrates how many businesses are involved in making this great event happen. It’s only possible because of the support we get from the town.”  

Visit to download a map of the Tennis Ball Trail.  

Tickets for the Shrewsbury World Tour W100 start at £7.50 for qualifying rounds (Shrewsbury Club members free), to £17.50 for finals day matches - book HERE to reserve yours now. There are a range of hospitality options too, including a civic reception and player party, VIP lunches, the family 'fan zone' with street food and live music and 'An Evening with Laura Robson'.

The festival-style event is co-organised by the LTA, The Shrewsbury Club and Shropshire Festivals.

Pictured above: Guests at the launch night for the Shrewsbury Tennis Ball Trail held at the Prince Rupert Hotel pictured with one of the caricature tennis balls. Picture Credit: Richard Dawson Photography.