Beth Heath of Shropshire Festivals explains how she plans to bring a mile-long happiness trail to Shrewsbury with this quirky new event...
The inspiration for Mile of Smiles came whilst we were in lockdown dreaming of events and we started fizzing with new ideas to kick start the events season. A Mile of Smiles came up as a name and the concept followed.
We wanted to create a mile-long trail that would generate happiness. What better way to do that than bring in all our local performers and acts who haven’t been able to do what they do best, to create something completely joyous!
It’s a completely free event that is made possible with funding from the Government’s Culture Recovery Fund and the support of Shrewsbury BID and will take place on Sunday 25th July. We just need people to come and enjoy the day!
Visitors will start at the Castle and follow the route through town down all the winding lanes to reach the Quarry. There will be a real mix of performers of all ages along the way, with stilt walkers, acrobatics, dance schools, bubbles, live music, poetry, Morris dancers and musicians. We are organising a live music stage at the Quarry where more local musicians and performers will be entertaining the crowds, who can also enjoy some delicious street food whilst they listen!
We feel that we need to celebrate culture and embrace live, in-person events again. Three lockdowns in, thousands of cancelled events, millions of people stuck at home – we absolutely all need some smiles and live entertainment again!
For entertainment, so far we have confirmed The Beautiful Barley Boys, ToriArts Studio, Shrewsbury Morris Dancers, the Town Crier, Kiddleydivey, Victoria Cope (stilt walker), bubbles from Jackie Clementines and Children's entertainer John Cooper-Evans. Plus Street Food from the Beefy Boys, Delicious Graze, Press de Cuba, Drink Up Coffee, and Ice Cream from Ken Yarwood."
Top left: Shrewsbury Town Crier Martin Wood, Top right: The Beautiful Barley Boys, Bottom left: Shrewsbury Morris Dancers, Bottom Right: The Beefy Boys