'Sparkling Shrewsbury' to set the Theme this Christmas
06 Nov 2023

Shrewsbury traders are invited to sign up for the annual Christmas window competition to keep our town sparkling for visitors through the festive season

The annual Christmas window competition has gathered strength over the past few years in town - with some stunning entries capturing the creative spirit of Shrewsbury. 

This year's theme 'Sparkling Shrewsbury' promises to deliver some strong entries and businesses have until November 20th to enter. 

The competition is organised by Shrewsbury Business Chamber and Shrewsbury BID and transforms our town into a magical Christmas shopping destination every year. 

The competition is free to enter, with businesses invited to take part in one of four categories: Smaller shops, larger shops, charity shops, and Market Hall.

The Allotment decorated for Christmas

The Allotment in Coleham won the public vote for best window in December 2022

Shrewsbury Business Chamber chairman, Kevin Lockwood, said: "“We are always pleased to see so many businesses getting into the Christmas spirit by entering the shop window competition.

"It really makes a difference to the festive shopping experience when traders make an effort with their windows, and we are fortunate to have so many talented and creative people here in Shrewsbury that I know their displays will be worth seeking out. 

“The theme is ‘Sparkling Shrewsbury’ which leaves plenty of room for a variety of artistic interpretations - I can’t wait to see what our wonderful town centre businesses come up with.” 

Heart & Arrow tattoo studio window decorated for Christmas

Heart & Arrow Tattoo Studio won the public vote in 2021

Judges will decide the winner of each category, and an overall public vote will choose the ‘people’s champion’, with prizes provided by Henshall insurance brokers up for grabs in all categories. 

Emma Molyneux, of Shrewsbury BID, said the number of businesses taking part in the competition had steadily increased in recent years, adding: "We have been delighted with how many traders get involved, and the imagination shown in the range of different displays is always great to see.

Tanners Wines window 2022

Tanners Wines' stunning display - Christmas 2022

“We would like to say a big thank you to all of the sponsors – Henshall’s, Pipekit, DVD Megastore, Darwin Barbers, Clarkes Solicitors and The HR Dept - for their support in helping the competition add an extra sparkle to the town centre at such an important time of the year.” 

Business can enter online HERE