Start Tech Backs New Businesses at Shrewsbury Food Festival
24 Jan 2024

Start Tech MD, Ian Groves and Shropshire Festivals' Director of Fun, Beth Heath, chat Shrewsbury Food Festival over some cake.

Shrewsbury Food Festival has grown a reputation for quality exhibitors over its 10 year history, which is why there is a high demand for pitch space at the annual festival. 

Local IT service provider, Start Tech, has announced it will lend a hand to up-and-coming businesses by covering two thirds of the cost to exhibit for up to three small, local businesses.

Beth Heath said, “We are delighted that Start Tech is the official Bursary Sponsor of Shrewsbury Food Festival 2024. We understand the struggles of being a family-run, independent business in the current economic climate. It’s tough starting out and having the capital to pay for stands at festivals and shows, so it’s fantastic that Start Tech will be providing this opportunity for up to three small businesses.

“Bursary places are for small, fledgling businesses that would struggle to cover the cost of an exhibitor space but would greatly benefit from the platform. If you’re interested in applying for one of these spots, please email to express your interest.”

What a Pickle at Shrewsbury Food Festival

'What a Pickle' exhibiting at last year's Shrewsbury Food Festival

Start Tech began partnering with Shropshire Festivals’ events last year. In 2024 they will also be sponsoring Shropshire Oktoberfest and providing a Cyber Security Zone at Shropshire Business Festival on April 11th.

Ian Groves​​​​, managing director at Start Tech, said he is thrilled to be helping the next generation of small businesses in the area. He said, ”Shrewsbury Food Festival offers a brilliant platform for local businesses to get their products in front of customers. Not only is it a great event for sales, but it’s where you can build brand awareness and generate new leads. After getting involved with Shropshire Festivals’ events last year, we know first-hand the impact they can have on Shropshire businesses.

“We are looking forward to finding out who gets accepted onto the bursary scheme and seeing them trade at the festival in June.” the 

Shrewsbury Food Festival is taking place on June 29th and 30th at the Quarry. There will be 200 food, drink, and home stalls, two live entertainment stages, a field of free kids activities, chef demonstrations, a chef school, a kids cookery school, and an educational field to fork area. Early bird tickets are available for a limited time at