The Shrewsbury Cake Trail - Can you Fit it all in?
07 Mar 2022

A charity trail will see cake lovers hopping between Shrewsbury's best bakeries and cafes this weekend (March 12) in aid of Lingen Davies Cancer Fund. 

You'll be able to sample a cake at each stop! The novel idea for a ticketed cake trail comes from three University of Chester students - participants will be asked to score each of the cakes they try, to determine the 'People’s Choice Baker of Shrewsbury 2022'.

The trio, who are all studying Events & Festivals Management, wanted to create a fun event for people of all ages, as well as drumming up support for some of Shrewsbury’s businesses.

You can take part from 10am-4pm, starting at the check-in location of The Guildhall on Frankwell Quay and taking the opportunity to visit up to seven different bakeries, which will act as checkpoints.

Participants will be given a welcome pack at the start of the trail, including a booklet containing information about the chosen bakeries and their checkpoints on a detailed route, a wooden fork, a napkin and a wristband.

Beth Jones said: “After all the lockdowns and restrictions of the last two years, we felt a new event would help to promote the town’s brilliant bakers and cafés. We hope this will be a fun-filled day out in Shrewsbury’s town centre, enjoying delicious cakes and treats. 

“The seven bakeries announced so far, which include The Shed and Cafe on the Cop, will become designated checkpoints, where each attendee will receive a small slice of cake and will get their booklet stamped by a volunteer. 

“Inside the booklet there will also be a scoring card which will ask attendees to rate and score the cakes received at each checkpoint based on factors such as looks, taste and consistency.” 

After the trail, the events team will announce the People’s Choice Baker of Shrewsbury. 

All proceeds from the Shrewsbury Cake Trail will be donated to Lingen Davies Cancer Fund. Lucy Bance added: “Lingen Davies is a local charity close to our hearts. They ensure that people from the community who might be facing cancer are given the best possible support. We really want to raise as much money as we can for this important local charity.” 

Tickets are on sale now and priced at £12.50 – tickets must be purchased in advance from the website. For more updates, and ticket sales please visit: or email: 

Further information can also be found on Facebook and Instagram by following @theshrewsburycaketrail.